80% executives believe they understand consumers’ emotions, but only 15% of consumers agree.
Measure human emotions at your fingertips
Get real and actionable emotion insights at scale
Leverage emotion insights to redefine experiences
Create resonating experiences that drive ROI
Cloud-based Consumer Insights Platform
Helps insights teams to test media, digital and shopper experiences
Cloud-based User Insights Platform
Helps UI/UX teams to test live websites, apps, and prototypes
APIs and SDKs for Emotion AI Adoption
Helps product managers build emotionally perceptive applications
Our patented technologies that help us deliver the deep human insights we promise
We teach computers how to recognize facial expressions and associate them with emotions
We track eye gaze movements to know where a person is looking at, at what elements and for how long
We use EEG headsets to measure responses towards sensory stimuli like touch, smell and taste
We use Voice AI to automatically transcribe voice recordings and recognize emotional state
Augment your insights with a deeper understanding of human emotions, attention, and engagement levels across experiences.
Analyze media, shopper, digital, and user experiences of all modes, channels, and form factors with great ease.
Read human emotions and subconscious behavior with the help of computer vision, with no additional hardware required.
Get immediate access to our easy-to-use dashboards that quantify human emotions as actionable insights for decision making.
Gain access to the world’s 2nd largest multi-modal emotion repository and benchmark against 45,000+ tested experiences.
Stay compliant with data regulations like GDPR. We are ISO/ICE 27001:2013 certified. Your data is safe with us.
unique facial data across the globe
mins of eye gaze, facial coding and brainwave data
media, shopper and digital experiences tested
global patent claims on Emotion AI technologies
Learn how we helped them become
the first-movers in their category
Avnish SabharwalManaging Director, Accenture Ventures
We have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.
Tom PatchinCEO, Fiction Vortex, USA
As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.
Yogesh PawaskarSr. FMCG Brand Manager, Kraft Heinz, Indonesia
It's imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.
LV KrishnanCEO, TAM Media Research, India
Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.
Senthil Nathan SGeneral Manager, CavinKare, India
When we wanted to improve the accuracy of audience feedback we approached Entropik Tech. We were delighted to receive actionable insights and metrics based on emotional feedback, which allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We also refined targeting based on different market responses and picked the lead ad for our campaign leading to a successful launch.
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