Brands are competing for customer attention now more than ever. The question is – are you succeeding? With our Emotion AI-powered ad insights, you can truly stand out by crafting the most emotionally engaging ads.
The average customer looks at more than 4,000 ads a day.
They make 95% of their purchase decisions subconsciously. We help you understand their likes and dislikes.
Testing ad concepts for the deepest connect
Testing ad creatives for visual appeal and emotional impact
Testing media plans and segmentation for greater reach
Overall ad campaign optimization for higher ad spend ROI
reduction in Ad Research TAT
lift in overall Ad Spend ROI
increase in Creative Efficacy
Humanizing Experiences for Leading Brands
Test video, TV, print, digital and OOH ads
Accurate, bias-free, and scalable ad testing
Facial emotion recognition and eye tracking
60 million+ respondents across 120 countries
20,000+ ad test results for global benchmarks
Test and optimize ad concepts and storyboards. Measure emotional connect, resonance, and engagement across TG.
Test and optimize market-ready ad campaigns. Measure emotional impact and visual appeal across TG and media channels.
Test and optimize media planning. Identify audiences and channels with the highest attention and engagement levels.
Test and compare ads against various TGs for emotional connect, resonance, and engagement to optimize segmentation.
Upload your bumper, video, TV, print, digital or OOH ads.
Choose questions for screening, pre-survey, and post-survey.
Choose from Entropik’s online panel of 60 million+ respondents or integrate your own panel.
Ad Creative Optimization
Second-by-second analysis of the ad creative to identify high and low points in emotional impact.
Ad Creative Comparison
Overall creative evaluation against the top and bottom 20% competition in the category.
Media Planning Optimization
A/B testing between two variants of the same creative or an old v/s new creative or a 60 sec v/s 6 sec version.
Target Group Segmentation
A/B testing creative performance across multiple TGs to compare emotional resonance and engagement.
Ad/Brand Element Performance
Emotional engagement and resonance with brand elements like logo, tagline, pricing, brand ambassadors, characters, etc.
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