affect-lab

Humanizing Experiences for Leading Brands

What is Affect Lab?

Affect Lab is a cloud-based consumer insights SaaS platform powered by Emotion AI. With Affect Lab, consumer insights teams can evaluate media, digital, and shopper experiences in real-time. Tap into subconscious consumer behavior and know what clicks with consumers.

What is Affect Lab?

Affect Lab is a cloud-based consumer insights SaaS platform powered by Emotion AI. With Affect Lab, consumer insights teams can evaluate media, digital, and shopper experiences in real-time. Tap into ...

subconscious consumer behavior and know what clicks with consumers.

Read more

Humanizing Consumer Insights

400 % increase

in Creative Efficacy

45 % increase

in Brand Equity

63 % savings

in Customer Acquisition Cost

Why Affect Lab for Consumer Insights?

Accurate and Actionable
Accurate and Actionable

Track eye movements and measure emotional responses with incredible accuracy. Know how customers perceive media and shopper experiences.

Scalable Research Methods
Scalable Research Methods

Adopt Emotion AI powered quantitative and qualitative research methods. Eliminate delays and overheads associated with respondent panels.

4X Faster Turnaround
4X Faster Turnaround

Get actionable consumer insights 4 times faster when compared to traditional research methods.

Screening and Survey
Screening and Survey

Easily set up screening, pre and post surveys for stated responses. Get access to hundreds of questions and survey templates from our library.

Compare with Global Data
Compare with Global Data

Compare results with over 45,000+ tested experiences to know how your experiences fare against global benchmarks.

60 Million+ Online Panel
60 Million+ Online Panel

Gain access to our online panel of 60 million+ respondents spread across 120 countries. Or integrate your own online tester panel effortlessly.

Our Technology

Award-winning Deep tech Emotion AI technology with 17+ global patent claims

Facial Coding
Facial Coding
Eye Tracking
Eye Tracking
Brainwave Mapping
Brainwave Mapping

Our Technology

Award-winning Deep tech Emotion AI technology with 17+ global patent claims

Industries

See yourself in any of these categories? Leverage our deep expertise to solve your customer experience challenges.

Media and Publishing

Media and Publishing

Test ads, videos, media planning, long-form content, and creative concepts.

Consumer Brands

Consumer Brands

Test ads, packaging, shelf placements, store layouts, PoSM, and new product concepts.

Digital First Brands

Digital First Brands

Test ad placement, product listing, path to purchase, and UI/UX of online store.

Market Research Firms

Market Research Firms

Test all forms of media, digital and shopper experiences for client organizations.

How Does Affect Lab work?

It just takes 4 simple steps to use our consumer insights platform

01

Create Tests

Upload media/link, define
test instructions, and
add survey questions.

02

Choose Target Audience

Choose from our 60 million+ online respondent panel or integrate your own panel.

03

Capture Responses

Miss nothing. Capture emotional, behavioral and survey responses.

04

Get Actionable Insights

You now have razor-sharp insights. Interpret, visualize,
and download them all.

See Emotion AI in Action

Provide your contact details and one of our experts will get in touch with you

Hear from our
Customers about Entropik Tech

Learn how we helped them become
the first-movers in their category

Avnish Sabharwal
Tom Patchin
Yogesh Pawaskar
LV Krishnan
Senthil Nathan S

Avnish Sabharwal

Managing Director, Accenture Ventures

We have been strategically collaborating with Entropik Tech on AI-based solutions for over 3 years now. Entropik’s Emotion AI IP has incredible potential to redefine user experiences for digital apps and enhance marketing effectiveness for consumer-facing companies across Banking, Retail, Utilities & other industries. The future looks exciting as we scale our Open Innovation partnership with Entropik.

Tom Patchin

CEO, Fiction Vortex, USA

As a young Edu-tech start-up, understanding likes, dislikes, and content consumption patterns is a complex problem. Dedicating a lot of time to research, testing and analysis is just not an option. Entropik Tech allows us the opportunity to include learnings from the subconscious mapping of our readers with quick testing. We have seen a 35% increase in content consumption after we started optimizing our UX and Content.

Yogesh Pawaskar

Sr. FMCG Brand Manager, Kraft Heinz, Indonesia

It's imperative for marketers to lean towards an intelligent mix of traditional research and technologically advanced solutions like Entropik Tech that can delve into the subconscious and help explain brand messaging impacts better. Entropik Tech’s standard methodologies for Ad testing projects help us to tap into consumer’s emotions and use those insights to create memorable and engaging TVCs.

LV Krishnan

CEO, TAM Media Research, India

Entropik Tech brings a disruptive capability to measure subconscious and emotion response for ads/promos/shows, while TAM takes pride in being one of India’s top Media research firm.
Working together we have been able to leverage Emotion AI to create Performance Benchmarks for Show Promos which is now being used by India’s leading broadcasters to create consumer-centric content.

Senthil Nathan S

General Manager, CavinKare, India

When we wanted to improve the accuracy of audience feedback we approached Entropik Tech. We were delighted to receive actionable insights and metrics based on emotional feedback, which allowed us to predict whether commercials will perform better and bring in a higher conversion rate. We also refined targeting based on different market responses and picked the lead ad for our campaign leading to a successful launch.