Create viral trailers, ads, videos and binge-worthy TV shows with untapped emotion insights. Measure how your audiences respond to your content, on a sec-by-sec basis, to plan better releases.
With an attention span lesser than 8 seconds, the modern-day audience needs content that resonates with their emotional and subconscious preferences that are unsaid.
A/B testing scripts before production to choose what audiences love
Sec-by-sec analysis of audience responses towards ready content
Comparing media channels and platforms for highest engagement
Identifying resonating audience groups to increase organic virality
Increase in Creative Efficacy
Increase in Organic Virality
Increase in Marketing Spend ROI
A/B and multi-variate testing of animatic and narramatic scripts
Measuring and becnhmarking audience response to ready content
Deep dive analysis of scenes, characters, music and visual elements
Media planning insights to measure distribution efficacy of channels
Audience segmentation as per contnet length and media channels
Test movie trailers and promos on a sec-by-sec basis to ensure maximum emotional impact and views upon release.
Be it Instagram Reels or music videos on YouTube, measure engagement and attention levels for any video content.
A/B test ad scripts and ready-to-market ads to ensure high ad spend ROI and an overall increase in brand equity.
Test pilot episodes or full seasons of TV/OTT shows for deep insights on characters, music, storyline, etc.
Upload trailers/videos/ads/TV shows as media files or public URLs.
Choose questions for screening, pre-survey and post-survey.
Choose from our panel of 60mn+ respondents or integrate your own panel.
Script Testing
Comparing scripts scene by scene on different audience groups to identify the changes required.
Promo Testing
Deep dive analysis of produced content to measure audience responses to characters, visual elements etc.
Promo Planning
Comparing different versions and lenghts of promos on different media distribution channels and platforms.
Audience Segmentation
Comparing different versions and lenghts of content on audience groups of different age and location.
OTT UX Insights
Identifying the best placement for contnet promos and measuring user journey across the OTT platform.
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