Our camera-based eye tracking makes it easy and scalable to capture eye movements and fixation without the need for any additional hardware. Just turn on your camera, calibrate and capture eye gaze data remotely.
Unlike infrared based hardware eye trackers, we use computer vision algorithms to capture eye tracking data in natural environments.
To ensure maximum accuracy in natural settings, calibration is done before every capture with minimum instructions and no moderation.
To capture deeper human behavior and emotions, Eye Tracking can be combined with Facial Coding, Voice AI and Brainwave Mapping.
gaze map data collected
global patent claims on Emotion AI
mins of benchmark data collected
In camera-based eye tracking, all you need is a webcam or smartphone camera to capture eye movements as quantified data. We are thus eliminating hardware requirements and enabling the scalable adoption of Eye Tracking.
The capture of eye gaze data takes place completely online and in real-time. In addition, zero hardware involvement eliminates the time and resources involved in the logistics otherwise, thus increasing the turnaround time marginally.
We have achieved more than 90% accuracy in capturing eye movements and fixation data in natural settings by just using commercial grade webcams and smartphone cameras. No more eye trackers or lab equipments.
Here's how simple and easy it is to leverage our camera based eye tracking technology to capture eye gaze data, with no additional hardware or technical expertise.
Give necessary permissions to use your webcam or smartphone camera to capture your eye movements.
Follow the given instructions and fixate on the black dot as it moves across the screen to perform calibration.
Allow your eye gaze movements to be captured during the pre-defined task. No PII is captured at this point.
To extract subconcious and emotional insights, combine Facial Coding, Voice AI and Brainwave Mapping tech.
Here's how you can use Eye Tracking with Entropik Tech's ancillary products Affect Lab, Affect UX and Affect API to understand human emotions at scale.
Ad Insights | In-store Shopper Insights | Online Shopper Insights | Content Insights | Concept Insights
Concept Validation | Wireframe Testing | Usability Testing | Consumer Journey Testing | Path to Purchase
Single Facial Coding API | Multi Facial Coding API | Eye Tracking API | Voice API
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