Entropik Makes a Mark in the Deep Tech Space (whitepaper)

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Entropik Makes a Mark in the Deep Tech Space (whitepaper)

  • 07 Jun, 2021

  • 1 min.

Entropik Makes a Mark in the Deep Tech Space (whitepaper)

Abstract

    A globally well-known Fast-Moving Consumer Goods (FMCG) brand with annual marketing spend of over $6 billion runs commercials in several formats on Facebook, Hotstar, and YouTube, majorly consumed through televisions, laptops, and mobiles.

    Approaches like ROPO (Research Online, Purchase Offline), Buy online, pickup in-store (BOPIS), ROBO (Research Online, Buy Offline) have gained huge traction post-pandemic. With social distancing norms in-place, the number of people visiting shops at one time has reduced. Many customers are opting for these newfangled ways to shop to avoid crowds and minimize wait time in stores. However, many retailers with no online presence quickly established one in fear of missing the bus. Now, retailers are trying to engage customers on an emotional level to become a frontrunner. For an enhanced shopping experience online and increasing in-store conversions, retailers are employing Emotion AI companies to delve deep into customer’s behavior as their newly formed websites go live. Emotion recognition technologies like facial coding and eye tracking are offering actionable usability insights for recently turned e-retailers.

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